For The Super Mario Bros Movie we turned everyone’s favorite video game plumbers into a legit business. On SuperBowl Sunday we launch SMB plumbing, complete with Reddit business promos, flyers in Brooklyn, a Chatbot and a chance for fans to join the bros plumbing team. Throw in several hidden easter eggs of broken links, error pages and manhole cover deep dives, and you get the perfect in-world playground tailored for any Mario fan.
